Although the financial incentives for making an attempt are different in the two cases. At your corporation, failure to get the job done effectively could result in fines of many millions of dollars under some jurisdictions.
For Medium, if bots are creating paid accounts to post their crap, in the hope of conning humans out of their read time and a slice of their subscription, that's a feature, not a bug.
The casino takes its cut off the top come what may - and in this case the cardsharps are only playing against each other and the gullible marks, not the house itself. The more, the merrier, so long as a semblance of quality can be maintained in the shop window (to mix trading establishment metaphors, as casinos don't have windows).
Pump up the numbers, turn a profit, sell the business, let someone else deal with the fallout?