At least Medium tries to restore the serendipity element by randomly including stuff that's completely irrelevant to anything you've ever read. Along with half a dozen more in the same series as the one you already clicked 'Less like this' on seventeen times.

And that one from last year that you've read three times already, having clicked on it by mistake and then felt forced to stick around for 31 seconds just in case you penalise the author's read ratio.

It takes a really sophisticated algorithm to achieve that specific blend of tailored content.