'Controversial' seems to be a fave ChatGPT maiden aunt kind of word.

I once asked it to recommend some funky acid jazz type bands, ideally with singers who were less egregious arseholes than the guy from Jamiroquai.

It came back with 'Yes, JK (?) is a rather controversial figure'.

So it serves at least as an AI euphemism for 'self-satisfied gobshite'.