Does this not reveal a slight lack of ambition? I don't see why our work couldn't end up being scrolled across that incongruous glass pyramid they have in the courtyard as part of a multimedia art installation called 'The message is the Medium' or suchlike.

Aim for the moon! The worst that can happen is a an embarrassing and fatal launchpad explosion, but they are de rigueur among today's new media moguls anyway.

Unless you've blown up 6 turbocharged phalluses before breakfast you're no one these days.