For some reason, this calls to mind the following passage from the Gospel according to St Matthew, King James Version, natch (best gospel, best translation):

And when Jesus was in Bethany at the house of Simon the leper, a woman came to Him having an alabaster flask of very costly fragrant oil, and she poured it on His head as He sat at the table. But when His disciples saw it, they were indignant, saying, “Why this waste? For this fragrant oil might have been sold for much and given to the poor.”

But when Jesus was aware of it, He said to them, “Why do you trouble the woman? For she has done a good work for Me. For you have the poor with you always, but Me you do not have always. For in pouring this fragrant oil on My body, she did it for My burial. Assuredly, I say to you, wherever this gospel is preached in the whole world, what this woman has done will also be told as a memorial to her.”

For 'poor', read 'Smillew's wife'; for 'Jesus Christ', read 'claps'.

I will quote scripture (well, search god-bothering websites for the text - I'm not some kind of weirdo who's memorised the whole bible) for claps.

I bet I could rack up thousands in Alabama. 'Sell a couple bottles of Doctor Good' for a few more.