Matthew Clapham
1 min readSep 14, 2023

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I don't know. Obviously I was just messing about here, but the logic seems really dubious.

It mainly depends on subtle interpretation of nuanced meaning in natural language in context, which is specifically the thing that even the best AI systems are worst at.

Even in the rigidly structured form of a headline. Or especially so in some cases, give the meaning-density of the wordplay often used.

I tend to see the headline as a creative act, rather than a piece of marketing.

Sure, it's best not to be over-clever or wilfully obscure, but I'm not going to stick to (probably unreliable) AI-imposed rules just for the outside possibility of a few more clicks.

That was the serious point I wanted to make with a very silly and scatalogical article, and which I might write up more formally in another piece elsewhere.

Time for Justin to get a break!

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Matthew Clapham
Matthew Clapham

Written by Matthew Clapham

Professional translator by day. Writer of silly and serious stuff by night. Also by day, when I get fed up of tedious translations. Founder of Iberospherical.

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