I guess that by 'cool' they actually mean 'hipster-friendly' to judge by those parameters.

Also, are those raw or per capita data?

And how is the composite score even calculated?

NYC has 1779 hipster outlets to Portland's 1548.

Pop: 8.8 million vs. 650 thousand. Portland should outscore it 10 times over.

I'm taking this too seriously, aren't I?

Maybe Portland gets extra points for having more pairs of flannel zebra jammies for bonus thrift shop cred from Prof. Macklemore.