I had ignorantly assumed that Rihanna's sample of Michael Jackson's 'Mamase mamasa mamacoosa' actually comprised words in English, and settled on an interpretation as 'I'm the same, I'm the sound of Microsoft'.

They could perhaps have repurposed it to launch a rival to iTunes, just as The Police's So Lonely was featured on the Nationwide current affairs programme in the UK thanks to the being misheard as a tribute to presenter Sue Lawley.