I seemed to see a spike in earnings/read at the start of December. Which tallies with (a) them trying to con people into thinking it was brilliant, (b) them screwing the maths up, or (c) a bit of both.
Since when, everything seems very flat.
Boost worse, distribution worse, audience growth worse, spam and bots everywhere.
As you say - what have they done with the $10? Reduced the debt pile a little prior to a sell-off? Cornered the market in second-hand horse stall mats?