Matthew Clapham
2 min readJan 18, 2025

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Interesting to read your comparative perspective on the two platforms, Eirik, from a similar position on each in terms of time spent building a presence.

Medium users tend, when moaning about any of the platform's multiple faults, to end by saying 'I'd leave if it weren't for the wonderful community here'.

I really question that perspective, certainly now, after the mass MPP roll-out last year. As you say, responses to articles are swamped under vacuous attempts to attract attention and lure/scam you into clicking on that user's slop.

As you say, the distribution and earnings system here - especially for someone writing high-quality, authoritative, and hence boostable, pieces - gets you out of the gate far faster.

But there is, I have found, no sense of gradual progression, quite aside from the fact that both distribution and earnings are now badly broken.

Follower numbers ratchet up here - I'm at 4,000 after 18 months - but they are utterly meaningless. Each new article starts from scratch, and if it isn't boosted, can get as low a readership as a piece posted in Week #1 with a follower count of zero (though I suspect the algorithm applies a little starter boost to help new members find their feet).

With Substack, I think there is more user stickiness, and genuine commitment and engagement. It seems a more serious writers' platform, as reflected in the fact that there are practically no major journalistic or literary voices on Medium, but huge numbers of big name, award-winning novelists and columnists on Substack.

This is just a fun sideline for me - I don't ever expect to be making real money from writing my occasional articles and short stories, much less winning awards and rubbing shoulders with the feted literati.

But I now feel more comfortable as a nobody on Substack, than a relatively successful contributor (60 boosts, 1 staff pick, boost nominator) on Medium.

It's a shame, and starting from scratch on Substack is a pain, in one way. But also an enlightening and rewarding experience.

See you there!

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Matthew Clapham
Matthew Clapham

Written by Matthew Clapham

Professional translator by day. Writer of silly and serious stuff by night. Also by day, when I get fed up of tedious translations. Founder of Iberospherical.

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