It really does feel like the beginning of the end.

It was one thing for medium to say 'Our distribution algorithm is irretrievably bust and we have no idea how to fix it, so we will switch to an improvised manual system. Yes, we know this is the 21st century, but it's all we have to offer.'

But for them now to be saying 'Oh, actually, we do understand this distribution thing - look, these guys are getting zillions of views so it must be working!' is the height of crassness, idiocy, short-sightedness, contempt for their users, hypocrisy given the 'better Internet' guff... [continue list of failings ad lib]