It would make some kind of sense, especially, for example, give the irrelevant little tidbits that newspapers but in brackets after people's ages (especially age). We maybe learn to filter them out, so the 'word/word' format makes it more noticeable.

But as I say, it seems to run the risk of disgusted objectors of Tunbridge Wells being further riled by 'them rubbing our bloody noses in it, and it doesn't even make sense'.