The contrast with rugby is so striking, especially if you see one right after the other in a channel-hopping sports pub. From prima donnas rolling around like the dying swan after being lightly tapped, to blokes just getting back on their feet after being flattened at high speed by a 20-stone monster.

And refs having the authority to just push the penalty 10 yards further every time anyone talks back.

Which goes to show that even when corporate and institutional ambition has taken over a game, it can still retain many of the principles of how it should be played.

Though I suppose the amount of money in rugby is still just at the same level as when Clough was unveiling Trevor Francis as the first million pound footballer, which seems like an era or two ago.