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…e second-most valuable company in the world runs product demos: For its in-store Vision Pro trials, Apple reportedly delivers its $3,499 headset from the back on a tray, as if it’s a steak at a five-star restaurant. Apple has always been obsessed with packaging. Beautiful packaging creates a halo effect; we percei…

Apple’s philosophy of first impressions
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The Medium Newsletter

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Matthew Clapham
Matthew Clapham

Written by Matthew Clapham

4.1K Followers
405 Following

Professional translator by day. Writer of silly and serious stuff by night. Also by day, when I get fed up of tedious translations. Founder of Iberospherical.

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