Yes, I think sometimes bands that are technically decent but lack songwriting craft can be made to sound a lot better by covering someone else's work.
Tears for Fears! There's another blast from the past. They must still be dining out on the royalties from Run the World every time there's a marathon race on TV anywhere ever.
Like Spandau Ballet's Gold when the Olympics are on.
On a tangent, I used to work with an actor who was 'resting' between stage jobs. He'd once been in an advert for Bailey's Irish Cream which they blanket-bombed TV with for a month in the lead-up to Christmas for years, so he would get a nice little residual pay cheque every January.